Apple’s Vision Pro Will Take Far Longer Than iPad, Watch to Spur Big Revenue
Apple plans to roll out the Vision Pro slowly, with appointments and head scans required. The device will also be released in the United States first, and it may not be available at resellers until 2025. These factors will likely slow down the Vision Pro's adoption rate.
In its first year, Apple expects to sell between 400,000 and 500,000 Vision Pro headsets. This would generate about $1.5 billion in revenue. However, for the Vision Pro to become as successful as the iPad, it would need to sell 8 million units annually. This is unlikely to happen, given the device's high price and drawbacks.
Apple plans to release a cheaper version of the Vision Pro in the future. However, even if this version is priced at $1,500 to $2,000, it is unlikely to be as successful as the iPhone or iPad. Most consumers will likely opt for these safer picks until the Vision Pro is priced closer to the price of a pair of eyeglasses.
In conclusion, Apple's Vision Pro headset will not make a significant impact on Apple's business for many years. The device is too expensive, has too many drawbacks, and will be released slowly. It is unlikely to become as successful as the iPod, iPhone, or iPad.